by Amanda Levine, Guest Writer
With the job market more competitive than ever, potential hires are finding more and more creative ways to set themselves apart from their competition. The same is ringing true for the other side of the coin. Companies are fighting to attract the best talent by making themselves seem more attractive than their competitors.
Getting talent that is the right cultural fit and has the qualifications you are looking for can be tough. So here are a few things that can be game-changers when it comes to attracting the best employees. Companies who have the most edge seem to be the best at promoting work/life balance. Here are a few ways they are doing this:
It’s like the adult equivalent of our mothers telling us to ‘go out and play’. Most of us are chained to our computers, and with recent studies showing how unhealthy that can be, employees are being encouraged to take 5 to get up, move around and get the blood flowing. They can shoot pool, play ping-pong, or, in the case of Google Zurich, rock out to a round of Rock Band.
2. Getting Zenned Out
Many employers are finally catching on to the fact that overstressed and overworked people are simply not the most productive and effective. Sure, we get vacation days, but according to a study by Inside Science, only 38% of Americans use all their vacation time. With companies downsizing left, right and centre, employees end up having more work to do and don’t feel they can take the time off. So some creative employers have come up with ideas for employees to take a mini ‘stay-cation’ at work. Many workplaces now offer yoga for employees during lunchtime or quiet sanctuary-like spaces for people to relax so they can come back to their desks feeling refreshed rather than stressed.
3. Flexible Work
The traditional ‘Mad Men’ style office is no more. While being together in an office environment promotes team building and culture, many people have multiple responsibilities outside of work. So to increase job satisfaction, motivation, and reduce absenteeism, companies are starting to allow a lot more ‘flex time’. Meaning employees can work remotely for a certain amount of time each work-week. New technology makes this easier than ever. Things like GoToMeeting, Skype, Yammer and Smartphones have shattered the cubicle walls. Coworkers these days can be in different time zones let alone different cubicles! Allowing for employees to mold their working hours and spaces to what works best for them will, ultimately, work best for the employer as well.
Aside from the obvious benefits of a pleasant workplace and increased job satisfaction, helping employees find a better work/life balance can also help businesses improve their bottom line. So keep your employees happy, relaxed and satisfied and they will repay you with hard work, loyalty and efficiency.